Digitalization is among the key factors that bring about a company’s growth. It truly is more than the eradication of newspapers and using computers to log info – it truly is about setting up a new way of doing business that focuses on client satisfaction, internal interaction, and the movement go right here of information. It is about being more efficient, gaining presence over provider spend and making decisions with exact numbers, and connecting your complete team into a common mission that drives scalable growth.
It is a dynamic process that improvements the ways businesses create and capture value in the marketplace. Additionally, it may accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive standing, firms has to be constantly aware of digitalization’s impact on their BMs and the adjacent business environment.
To explore the influence of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees employed in two particular industries, motor vehicle and information. Due to the fact that equally industries are seen as a different organization models, this kind of research design and style allowed for a great in-depth comparison of how digitalization impacts the inspiration of the firm’s BM.
The selection interviews revealed that in the media sector, the impact of digitalization was felt the majority of clearly with regards to value creation and benefit capture factors. This was generally due to the fact that the advertising industry areas strong emphasis on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.